Blog

E-invoicing is becoming more and more popular in New Zealand and Australia. E-invoicing is where you deliver an e-invoice directly into your customers accounting software without it needing to be emailed to the customer. E-invoicing has a number of benefits, and best of all, you don’t need to be using the same accounting software as your customers. E-Invoicing allows you to: Streamline payments which improves your cash flow Eliminate data entry errors Reduce admin which saves time and money Enhance security as invoices are sent directly between trusted networks which means they can’t be intercepted and altered. The Government is already making moves to e-Invoicing. From 1 January 2026, any government agency which processes over 2,000 domestic invoices annually must use e-invoicing and pay 95% of these invoices within five business days. Back in 2019, the New Zealand and Australian governments set up the e-invoicing framework for both countries, which uses a New Zealand Business Number (NZBN) as a global ID for every business. It has been adopted by software provider including MYOB and you can e-invoice your customers, or receive e-invoices from suppliers, even if they don’t use the same platform. Start sending and receiving e-invoices You can set up e-invoicing in MYOB or we can help you set this up - just get in touch and we can help. It only takes a little bit of preparation to use e-invoicing, and once you have the hang of it, you’ll reap the benefits.

In today’s fast-changing business landscape, it’s crucial to regularly assess whether your business model remains effective. What worked a few years ago may not work now due to changes in technology, consumer behaviour, and market trends. To stay ahead, here are some key aspects to evaluate when determining if your business model is still fit for purpose. 1. Understanding Market Trends and Consumer Behaviour The first step is to assess how market trends and consumer preferences have evolved. Are your products or services still in demand? Has your industry undergone significant changes that require adaptation? For example, the rise of e-commerce and digital platforms has transformed how people shop and interact with brands. Staying informed about these shifts can help you identify both opportunities and potential risks. 2. Embracing Technological Advancements Technology is a driving force behind business evolution. New tools and innovations can enhance efficiency, improve customer experiences, and create new revenue streams. Assess whether your business is keeping up with technological advancements, such as cloud computing, automation, and data analytics. Leveraging the right technology can help you remain competitive and streamline operations. 3. Evaluating Financial Performance A strong financial foundation is essential for business sustainability. Regularly review key financial metrics like revenue growth, profit margins, and cash flow. If you notice a decline in these areas, it may be time to adjust your pricing strategy, cost structure, or revenue streams to improve profitability. A proactive financial review can help you make informed decisions before challenges escalate. 4. Listening to Customer Feedback Your customers provide valuable insights into the effectiveness of your business model. Actively seek feedback to understand their needs, preferences, and challenges. Are they satisfied with your offerings? Do they see value in your products or services? Use this input to refine your approach and enhance customer satisfaction. Building strong relationships with customers also fosters loyalty and trust. 5. Analysing the Competitive Landscape Competition is constantly evolving, with new players and innovative strategies reshaping industries. Conduct a thorough competitor analysis to see how others in your space are adapting. What are they doing differently? How can you innovate or differentiate your offerings? Understanding the competitive landscape allows you to stay relevant and find new opportunities for growth. 6. Navigating Regulatory Changes Laws and regulations can have a significant impact on your business operations. Stay informed about any new compliance requirements in your industry, such as environmental regulations, data protection laws, or sector-specific guidelines. Ensuring compliance not only helps you avoid legal risks but also strengthens your reputation and credibility. The Importance of Regular Business Model Evaluation Regularly reassessing your business model ensures it remains aligned with current market conditions and industry demands. By staying informed about trends, technology, financial health, customer expectations, competition, and regulations, you can make strategic adjustments to keep your business thriving. After all, adaptability and innovation are the keys to long-term business success.

Establishing a strong online presence is essential for small and medium-sized enterprises – whether you run a local bakery, a boutique consultancy, or a neighbourhood hardware store you need to be able to be found online. To help potential customers find you more easily, you can utilise the power of SEO (Search Engine Optimisation). Improving (aka optimising) your SEO helps your business appear in search results when people nearby search for products or services you offer. It’s like putting a spotlight on your business for local customers and making it easier for people to find your business, contact you, and visit your store or office. SEO seems like one of those buzz words and can easily be put in the ‘too-hard’ basket. However, here are some tips to help you increase your online visibility to potential customers. 1. Make the most of your Google Business Profile (GBP) You’ve probably heard of ‘Google My Business’ which is an online profile for your business. It’s now known as a Google Business profile and allows you to input information such as business hours, contact information, and images of your products or services. To make changes to your listing, simply search for your business in Google, and on the right-hand side it should come up with your business. Scroll down and click ‘Own this business’ and you’ll be asked to manage this business. If you want to go the extra mile, you can ask for reviews, share updates and offers, but this is not necessary. 2. Make sure your website is optimised for mobile devices People searching from their smartphones is becoming more popular than searching from computers and laptops, so it’s essential your website displays nicely on a mobile device. If you’re not sure, you can check by using your own mobile device and opening up your website – you’ll soon see if there’s a problem! 3. Build backlinks to your website Having high-quality links to your website (called backlinks), can boost your SEO. For example, you can get listed in an online directory, chamber of commerce, or local pages. If you sponsor an event, ask them to link the online information to your website. KEY TIP - make sure the websites that link to yours are ‘high quality’ – which means from reputable websites rather than random websites. 4. Optimise your website’s SEO When was the last time you looked at what you’re saying on your website? Are you using the common terms/names for what you’re selling? Is it easy to read, and have you included what people might search for in your descriptions? Make sure the words you’re using on your website match what people are searching for. 5. More complicated SEO efforts If you feel like you’ve mastered the above and are looking for some slightly more complicated things to try, here are some ideas: a) Ask for reviews from satisfied customers on your Google Business profile and on social media. This shows you value customer feedback.  b) Promote your products or services to a local audience through paid ads using location-specific campaigns such as Google Ads or Meta Ads (Facebook & Instagram). c) Analyse and track how your website and paid advertising is performing by using Google Analytics and Google Search.

At Gunson McLean, we offer a comprehensive range of accounting services tailored to meet your needs. As specialists in Agri Advisory, Bigger Business and Trade & Contractor services, we pride ourselves on delivering top-quality support in partnership with you. Taxation Services Our proactive approach to taxation ensures you stay ahead while minimising your tax obligations. We assist with preparing tax returns, tax payment advice, and managing GST, FBT, and ACC obligations. With our expertise, we help you navigate complex tax matters while keeping your key objectives in focus. Business Advisory & Financial Planning We provide strategic business advice, including budgeting, financial projections, cash flow forecasting and investment planning. Whether you're looking to refine your long-term vision or implement a 3-5 year strategic plan, we can offer guidance in achieving your business goals. Financial planning is crucial for long-term security. We develop comprehensive strategies to ensure your financial goals are met, creating income sources beyond your business or employment. In collaboration with NZ Funds Private Wealth, we provide an integrated wealth management service for our clients. Payroll & Office Support Managing payroll and employment legislation is becoming increasingly complex and time-consuming. We take the hassle off your hands by providing a confidential payroll service, including IR-filing, customised payslips and general payroll administration. If office administration isn't your strength, we can help with processing wages, managing creditors and debtors, handling secretarial duties, and training in general office tasks. GST & FBT Management GST legislation can be tricky, but we know it inside out. From GST registration to preparing and filing returns, we ensure you meet compliance requirements, even for special events such as property sales or purchases. Our expertise also extends to audit assistance when needed. FBT rules frequently change and staying compliant can be challenging. We offer accurate advice on preparing FBT returns, understanding FBT implications for your business decisions, and developing cost-effective employee benefit plans. Succession Planning Planning for the future is vital to ensure the long-term success of your business. Our years of experience allow us to address complex succession planning issues, giving you peace of mind and relieving the stress of business continuation. Management Consulting We help businesses unlock their full potential through expert management consulting. Acting as a trusted advisor, we offer guidance on business growth, key performance indicators, and overall business efficiency. With our support, you can confidently make informed decisions that drive success.  At Gunson McLean, our goal is to provide expert accounting and advisory services that help your business thrive and achieve long-term success.

The end of the financial year is fast approaching, so if you’re balance date/end of financial year is 31 March, there are a few things you need to do to help us prepare your financials. Take a stocktake If your business sells products or has stock, you’ll need to do a stocktake on 31 March. If you’re a business that sells products, then you need to take a stocktake of your physical inventory. If you’re a farmer, then you need to take a physical livestock tally. Send in your EOY papers Compile a folder (digital or hard copy) with a copy of the following documents: Bank statement that shows the balance on 31 March 2025 for all your bank accounts and loans. Insurance invoices. ACC invoices. Loan statements for the year (if applicable). Any new loans or refinancing documents. Invoices for assets purchased and sold. GST workings and reports. Submit the online questionnaire You’ll also need to fill out and submit the online questionnaire. You should receive an email from us in April/May, with a link to fill out and submit the questionnaire. If you haven’t received an email with the link by the end of May, let us know.

At Gunson McLean we are more than just a business offering financial expertise we also support our communities in Dargaville and Whangārei. By partnering with various local organisations, we help sustain and strengthen sports, recreation, and community initiatives in the region. Empowering Local Sports Clubs We understand the role sports play in bringing people together, promoting teamwork, and supporting youth development. We are proud to sponsor the Old Boys Marist Rugby & Sports Club, Hikurangi Rugby Football Club Inc, Maungakaramea Hockey Club, Maungakaramea Bowling Club, Mid Western Rugby Squash Club, Kamo Rugby & Squash Club, New Zealand Vikings Rugby Football Club Inc., and the Cobham Cricket Club. Promoting Outdoor Education We also believe that outdoor education is essential for youth development and are proud to work with the charitable trust, Pātaua Outdoor Education & Recreation Trust (POERT). We have been closely involved in the Trust’s activities for the past 8 years – handlings its financial matters – and Craig Gunson is the current Treasurer. Backing Community Halls & Facilities We’re proud to support the Whareora Hall Society and Whareora Cemetery Board as well as local cycling and motorcycling groups Marsden Wheelers Cycling Club Inc., and the Whangārei Motorcycle Club. We are passionate about the causes we support, and the opportunities and growth this enables in our Dargaville and Whangārei communities.

Most people agree that optimising your business is a good idea and spend hours looking at optimising the supply chain, storage, overheads etc. However, they forget that people are one of the most critical elements in your business. By providing a caring, supportive workplace for employees you also drive the success of your business. Studies show happy workers are productive workers and, as an employer, it’s a no-brainer to provide a workplace where employees feel valued, and where they can flourish. Here are five key ways to build employee relationships, nurture your team, and create a great workplace for your employees: 1. Invest in your employees This doesn’t mean ‘casual Friday’s’ or a pizza night once a month. This is about offering your employees access to training programmes, workshops, conferences, and mentorship programmes. It’s about the professional growth of your employee and how you can enhance their skills and make them feel truly valued as team members. 2. Create a positive work environment Creating a positive work environment is about cultivating a workplace culture that feels positive and supportive of your employees. Be open and transparent with your employees, listen to their feedback and have a strong focus on employee wellbeing. This could include offering flexible working arrangements, benefits such as health insurance, and other perks. 3. Recognise and reward your employees When an employee goes above and beyond, make sure your recognise and reward them. This could by through a performance bonus, employee-of-the-month programmes or even extra time off in lieu. Feeling valued comes partially from feeling rewarded and can be an amazing motivator. 4. Give employees autonomy One of the key ways employees feel trust, is by being given autonomy. Being trusted to come up with their own solutions, processes, and ideas is key to making people feel as if they ‘own’ their role. This helps employees feel fully involved and also brings new ideas, solutions, processes, and efficiencies to the table. 5. Put wellbeing at the heart of your culture Life is stressful. And work-life can be stressful. A well though out wellbeing programme can help your employees manage stress and, in turn, benefits your business. A wellbeing programme is different for each business but some ideas could be checking in with team members, creating a ‘ask for help’ culture, flexible working arrangements including work-from-home days, and offering mental health support. Making sure you’re a caring and supportive employer is vital to your business strategy. With a team who feel valued, nurtured, and encouraged, you’ll all be happier and more productive.

These days, having a website isn’t just a nice-to-have—it’s a must have! Whether you’re running an online store, offering services, or just sharing valuable info, your website is often the first impression people get of your business. But just having a website isn’t enough. It needs to run smoothly, engage visitors, and actually help your business grow. When was the last time you thought about how well your website was helping your business? Your website might be turning people away without you even realising it—maybe your site is too slow, hard to navigate, or just not appearing in search results. Here’s why website analysis is so crucial: Better User Experience (UX) – A well-organised, easy-to-use site keeps visitors engaged and more likely to take action, whether that’s making a purchase, booking a service, or getting in touch. Stronger SEO Performance – Google and other search engines favour websites that load fast, work well on mobile, and are optimised for relevant keywords. If you’re not ranking, you’re missing out on traffic. Higher Conversion Rates – Even if you’re getting visitors, are they turning into customers? Website analysis can highlight issues like confusing layouts, weak calls to action, or technical errors that might be affecting conversions. Staying Ahead of Competitors – Regularly analysing your site helps you stay up to date with trends and customer expectations, keeping you competitive. What to Look Out for When Analysing Your Website Before you pay anyone the big bucks, you can perform a basic analysis of your own website by considering the following five things: 1. How quickly does your website load? How long does it take for your website to load? A long load time will turn people away. Utilise a device that you don’t often use to check how quickly your website loads. Aim for a load time under three seconds. 2. How easy is it to navigate? Is your site easy to navigate, and can visitors quickly find what they need? 3. Is your site mobile-friendly? More and more people browse on their phones, so make sure your site works well on all devices – most websites will work well on computers but what about mobile phones or iPads and Tablets? 4. Are you using up-to-date terminology? Does your site have relevant keywords to help visitors find your website? These keywords are used by search engines to help them decide which websites to show to people searching for products or services you offer. If you have articles or help guides, are these high-quality and informative? Improving both of these will help your ranking in search engines. 5. How easy is it to contact you? Check your contact forms are working and easy to fill in (no one likes having to repeatedly try and submit a form). How easy is it for customers to checkout, or make a booking? Remove unnecessary steps to simplify the process. Best Tools for Website Analysis There are plenty of tools to help businesses keep their websites in check. Some of the most useful include: Google Analytics – Get insights into user behaviour, traffic sources, and conversion rates. GTmetrix – Checks page load speed and suggests ways to improve it. For the more tech-savvy: Google Search Console – Track how your site appears in search results and fix any technical issues. PageSpeed Insights – Find out how fast your site loads and how to make it faster. SEMrush / Ahrefs – Great for SEO analysis, keyword tracking, and competitor research. Hotjar – Offers heatmaps and session recordings to see how people interact with your site. If you’re not regularly checking in on your website’s performance, you could be losing customers without even knowing it. People expect smooth online experiences, and businesses that don’t meet those expectations risk falling behind. A slow, outdated, or hard-to-use site means frustrated visitors who will likely go to a competitor instead. A lack of relevant keywords or a slow-loading website can hurt your visibility, making it even harder for people to find you online. If you haven’t checked in on your site’s performance lately, now’s the time to start. A well-optimised website can be the difference between thriving online and getting lost in the crowd.

Pātaua Outdoor Education & Recreation Trust (POERT) is a charitable trust offering a self-catering school camp facility outside the classroom, primarily to educational organisations and groups wanting to experience Northland’s east coast.