Gunson McLean Ltd

Is your cost of sales affecting your gross profit?

13 October 2022

How much does it cost you to produce your product(s)?

The better you understand your cost of sales, or cost of goods sold (COGS) as it’s more commonly known, the better control you have of your company’s profit margin. Once you know your COGS, you’re able to set the right price point, get good profit margins, and know you’re maximising your gross profit.

However, in order to do this, you need to understand your COGS and the impact this has on your finances.


Knowing your COGS
Each product your company takes from inception to delivery, incurs a number of costs along the way. For example, the costs for a manufacturing business may include raw materials, labour costs, overheads, and delivery costs. Not to mention sales and marketing expenses for each product your company manufactures. These are all necessary costs and are the direct costs to produce your product for sale.


To calculate your COGS number for a time period, take the value of opening stock (inventory), add the costs from producing the goods, and then minus the value of the closing stock balance.


The COGS formula looks like this:


Opening Stock + Purchases – Closing Stock = COGS


For example, if you started with an opening stock/inventory of $10,000, your COGS calculation would be:



Opening Stock: $10,000 + Purchases: $25,000 – Closing Stock: $8,000 = COGS: $27,000


Reducing COGS to boost profit
The more sales you make, the higher your income will be. Deducting your COGS number from your income figure will give you the gross profit figure. Tracking gross profit is key to the health and profitability of your business.


If your COGS cost is high, this will reduce your profit margin. A small margin will start to have a negative effect on your gross profit. Controlling and managing your COGS, and in turn your gross profit, is vital for any product-based business.


Here are some ways to improve the profit margin of your COGS:

·        Reduce supplier costs – If you can reduce the cost of the purchases made to produce your goods, that means less expenditure and a positive impact on profit margins. Investigate cheaper suppliers or negotiate bulk pricing with your existing suppliers to help bring down costs


·        Streamline the production process – the more complex your production process is, the more overheads and production expenses there will be. Streamlining the process helps you to remove unnecessary processes and, if you follow lean approach, you will continually evolve your processes. This cuts costs while still delivering a quality product.


·        Increase prices to boost your profit margins – if your COGS is eating into your profit margin, you may need to increase your price point. This will increase both income and your profit margins but ,if prices get too high, you will lose existing customer relationships and it may make you uncompetitive in the market. Think carefully about any price increases to ensure you’re remaining competitive.


If you want to boost your gross profit and get COGS under control, come and have a chat with us. We’ll look for opportunities to reduce your goods-related purchases and push for a better profit margin on your products.

20 February 2025
The end of the financial year is fast approaching, so if you’re balance date/end of financial year is 31 March, there are a few things you need to do to help us prepare your financials. Take a stocktake If your business sells products or has stock, you’ll need to do a stocktake on 31 March. If you’re a business that sells products, then you need to take a stocktake of your physical inventory. If you’re a farmer, then you need to take a physical livestock tally. Send in your EOY papers Compile a folder (digital or hard copy) with a copy of the following documents: Bank statement that shows the balance on 31 March 2025 for all your bank accounts and loans. Insurance invoices. ACC invoices. Loan statements for the year (if applicable). Any new loans or refinancing documents. Invoices for assets purchased and sold. GST workings and reports. Submit the online questionnaire You’ll also need to fill out and submit the online questionnaire. You should receive an email from us in April/May, with a link to fill out and submit the questionnaire. If you haven’t received an email with the link by the end of May, let us know.
17 February 2025
At Gunson McLean we are more than just a business offering financial expertise we also support our communities in Dargaville and Whangārei. By partnering with various local organisations, we help sustain and strengthen sports, recreation, and community initiatives in the region. Empowering Local Sports Clubs We understand the role sports play in bringing people together, promoting teamwork, and supporting youth development. We are proud to sponsor the Old Boys Marist Rugby & Sports Club, Hikurangi Rugby Football Club Inc, Maungakaramea Hockey Club, Maungakaramea Bowling Club, Mid Western Rugby Squash Club, Kamo Rugby & Squash Club, New Zealand Vikings Rugby Football Club Inc., and the Cobham Cricket Club. Promoting Outdoor Education We also believe that outdoor education is essential for youth development and are proud to work with the charitable trust, Pātaua Outdoor Education & Recreation Trust (POERT). We have been closely involved in the Trust’s activities for the past 8 years – handlings its financial matters – and Craig Gunson is the current Treasurer. Backing Community Halls & Facilities We’re proud to support the Whareora Hall Society and Whareora Cemetery Board as well as local cycling and motorcycling groups Marsden Wheelers Cycling Club Inc., and the Whangārei Motorcycle Club. We are passionate about the causes we support, and the opportunities and growth this enables in our Dargaville and Whangārei communities.
7 February 2025
Most people agree that optimising your business is a good idea and spend hours looking at optimising the supply chain, storage, overheads etc. However, they forget that people are one of the most critical elements in your business. By providing a caring, supportive workplace for employees you also drive the success of your business. Studies show happy workers are productive workers and, as an employer, it’s a no-brainer to provide a workplace where employees feel valued, and where they can flourish. Here are five key ways to build employee relationships, nurture your team, and create a great workplace for your employees: 1. Invest in your employees This doesn’t mean ‘casual Friday’s’ or a pizza night once a month. This is about offering your employees access to training programmes, workshops, conferences, and mentorship programmes. It’s about the professional growth of your employee and how you can enhance their skills and make them feel truly valued as team members. 2. Create a positive work environment Creating a positive work environment is about cultivating a workplace culture that feels positive and supportive of your employees. Be open and transparent with your employees, listen to their feedback and have a strong focus on employee wellbeing. This could include offering flexible working arrangements, benefits such as health insurance, and other perks. 3. Recognise and reward your employees When an employee goes above and beyond, make sure your recognise and reward them. This could by through a performance bonus, employee-of-the-month programmes or even extra time off in lieu. Feeling valued comes partially from feeling rewarded and can be an amazing motivator. 4. Give employees autonomy One of the key ways employees feel trust, is by being given autonomy. Being trusted to come up with their own solutions, processes, and ideas is key to making people feel as if they ‘own’ their role. This helps employees feel fully involved and also brings new ideas, solutions, processes, and efficiencies to the table. 5. Put wellbeing at the heart of your culture Life is stressful. And work-life can be stressful. A well though out wellbeing programme can help your employees manage stress and, in turn, benefits your business. A wellbeing programme is different for each business but some ideas could be checking in with team members, creating a ‘ask for help’ culture, flexible working arrangements including work-from-home days, and offering mental health support. Making sure you’re a caring and supportive employer is vital to your business strategy. With a team who feel valued, nurtured, and encouraged, you’ll all be happier and more productive.
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To discuss all your account matters please call us on 09 438 1001

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