Optimise your business by taking care of your employees

Most people agree that optimising your business is a good idea and spend hours looking at optimising the supply chain, storage, overheads etc. However, they forget that people are one of the most critical elements in your business. By providing a caring, supportive workplace for employees you also drive the success of your business. Studies show happy workers are productive workers and, as an employer, it’s a no-brainer to provide a workplace where employees feel valued, and where they can flourish.

Here are five key ways to build employee relationships, nurture your team, and create a great workplace for your employees:

1. Invest in your employees

This doesn’t mean ‘casual Friday’s’ or a pizza night once a month. This is about offering your employees access to training programmes, workshops, conferences, and mentorship programmes. It’s about the professional growth of your employee and how you can enhance their skills and make them feel truly valued as team members.

2. Create a positive work environment

Creating a positive work environment is about cultivating a workplace culture that feels positive and supportive of your employees. Be open and transparent with your employees, listen to their feedback and have a strong focus on employee wellbeing. This could include offering flexible working arrangements, benefits such as health insurance, and other perks.

3. Recognise and reward your employees

When an employee goes above and beyond, make sure your recognise and reward them. This could by through a performance bonus, employee-of-the-month programmes or even extra time off in lieu. Feeling valued comes partially from feeling rewarded and can be an amazing motivator.

4. Give employees autonomy

One of the key ways employees feel trust, is by being given autonomy. Being trusted to come up with their own solutions, processes, and ideas is key to making people feel as if they ‘own’ their role. This helps employees feel fully involved and also brings new ideas, solutions, processes, and efficiencies to the table.

5. Put wellbeing at the heart of your culture

Life is stressful. And work-life can be stressful. A well though out wellbeing programme can help your employees manage stress and, in turn, benefits your business. A wellbeing programme is different for each business but some ideas could be checking in with team members, creating a ‘ask for help’ culture, flexible working arrangements including work-from-home days, and offering mental health support.

Making sure you’re a caring and supportive employer is vital to your business strategy. With a team who feel valued, nurtured, and encouraged, you’ll all be happier and more productive.

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How to prepare for the end of financial year

20 February 2025

The end of the financial year is fast approaching, so if you’re balance date/end of financial year is 31 March, there are a few things you need to do to help us prepare your financials. Take a stocktake If your business sells products or has stock, you’ll need to do a stocktake on 31 March. If you’re a business that sells products, then you need to take a stocktake of your physical inventory. If you’re a farmer, then you need to take a physical livestock tally. Send in your EOY papers Compile a folder (digital or hard copy) with a copy of the following documents: Bank statement that shows the balance on 31 March 2025 for all your bank accounts and loans. Insurance invoices. ACC invoices. Loan statements for the year (if applicable). Any new loans or refinancing documents. Invoices for assets purchased and sold. GST workings and reports. Submit the online questionnaire You’ll also need to fill out and submit the online questionnaire. You should receive an email from us in April/May, with a link to fill out and submit the questionnaire. If you haven’t received an email with the link by the end of May, let us know.

Supporting the Heart of Dargaville and Whangārei Communities

17 February 2025

At Gunson McLean we are more than just a business offering financial expertise we also support our communities in Dargaville and Whangārei. By partnering with various local organisations, we help sustain and strengthen sports, recreation, and community initiatives in the region. Empowering Local Sports Clubs We understand the role sports play in bringing people together, promoting teamwork, and supporting youth development. We are proud to sponsor the Old Boys Marist Rugby & Sports Club, Hikurangi Rugby Football Club Inc, Maungakaramea Hockey Club, Maungakaramea Bowling Club, Mid Western Rugby Squash Club, Kamo Rugby & Squash Club, New Zealand Vikings Rugby Football Club Inc., and the Cobham Cricket Club. Promoting Outdoor Education We also believe that outdoor education is essential for youth development and are proud to work with the charitable trust, Pātaua Outdoor Education & Recreation Trust (POERT). We have been closely involved in the Trust’s activities for the past 8 years – handlings its financial matters – and Craig Gunson is the current Treasurer. Backing Community Halls & Facilities We’re proud to support the Whareora Hall Society and Whareora Cemetery Board as well as local cycling and motorcycling groups Marsden Wheelers Cycling Club Inc., and the Whangārei Motorcycle Club. We are passionate about the causes we support, and the opportunities and growth this enables in our Dargaville and Whangārei communities.

Is your website working for you or against you?

28 January 2025

These days, having a website isn’t just a nice-to-have—it’s a must have! Whether you’re running an online store, offering services, or just sharing valuable info, your website is often the first impression people get of your business. But just having a website isn’t enough. It needs to run smoothly, engage visitors, and actually help your business grow. When was the last time you thought about how well your website was helping your business? Your website might be turning people away without you even realising it—maybe your site is too slow, hard to navigate, or just not appearing in search results. Here’s why website analysis is so crucial: Better User Experience (UX) – A well-organised, easy-to-use site keeps visitors engaged and more likely to take action, whether that’s making a purchase, booking a service, or getting in touch. Stronger SEO Performance – Google and other search engines favour websites that load fast, work well on mobile, and are optimised for relevant keywords. If you’re not ranking, you’re missing out on traffic. Higher Conversion Rates – Even if you’re getting visitors, are they turning into customers? Website analysis can highlight issues like confusing layouts, weak calls to action, or technical errors that might be affecting conversions. Staying Ahead of Competitors – Regularly analysing your site helps you stay up to date with trends and customer expectations, keeping you competitive. What to Look Out for When Analysing Your Website Before you pay anyone the big bucks, you can perform a basic analysis of your own website by considering the following five things: 1. How quickly does your website load? How long does it take for your website to load? A long load time will turn people away. Utilise a device that you don’t often use to check how quickly your website loads. Aim for a load time under three seconds. 2. How easy is it to navigate? Is your site easy to navigate, and can visitors quickly find what they need? 3. Is your site mobile-friendly? More and more people browse on their phones, so make sure your site works well on all devices – most websites will work well on computers but what about mobile phones or iPads and Tablets? 4. Are you using up-to-date terminology? Does your site have relevant keywords to help visitors find your website? These keywords are used by search engines to help them decide which websites to show to people searching for products or services you offer. If you have articles or help guides, are these high-quality and informative? Improving both of these will help your ranking in search engines. 5. How easy is it to contact you? Check your contact forms are working and easy to fill in (no one likes having to repeatedly try and submit a form). How easy is it for customers to checkout, or make a booking? Remove unnecessary steps to simplify the process. Best Tools for Website Analysis There are plenty of tools to help businesses keep their websites in check. Some of the most useful include: Google Analytics – Get insights into user behaviour, traffic sources, and conversion rates. GTmetrix – Checks page load speed and suggests ways to improve it. For the more tech-savvy: Google Search Console – Track how your site appears in search results and fix any technical issues. PageSpeed Insights – Find out how fast your site loads and how to make it faster. SEMrush / Ahrefs – Great for SEO analysis, keyword tracking, and competitor research. Hotjar – Offers heatmaps and session recordings to see how people interact with your site. If you’re not regularly checking in on your website’s performance, you could be losing customers without even knowing it. People expect smooth online experiences, and businesses that don’t meet those expectations risk falling behind. A slow, outdated, or hard-to-use site means frustrated visitors who will likely go to a competitor instead. A lack of relevant keywords or a slow-loading website can hurt your visibility, making it even harder for people to find you online. If you haven’t checked in on your site’s performance lately, now’s the time to start. A well-optimised website can be the difference between thriving online and getting lost in the crowd.