Is your website working for you or against you?

These days, having a website isn’t just a nice-to-have—it’s a must have! Whether you’re running an online store, offering services, or just sharing valuable info, your website is often the first impression people get of your business. But just having a website isn’t enough. It needs to run smoothly, engage visitors, and actually help your business grow. When was the last time you thought about how well your website was helping your business? Your website might be turning people away without you even realising it—maybe your site is too slow, hard to navigate, or just not appearing in search results.

Here’s why website analysis is so crucial:

Better User Experience (UX) – A well-organised, easy-to-use site keeps visitors engaged and more likely to take action, whether that’s making a purchase, booking a service, or getting in touch.
Stronger SEO Performance – Google and other search engines favour websites that load fast, work well on mobile, and are optimised for relevant keywords. If you’re not ranking, you’re missing out on traffic.
Higher Conversion Rates – Even if you’re getting visitors, are they turning into customers? Website analysis can highlight issues like confusing layouts, weak calls to action, or technical errors that might be affecting conversions.
Staying Ahead of Competitors – Regularly analysing your site helps you stay up to date with trends and customer expectations, keeping you competitive.

What to Look Out for When Analysing Your Website

Before you pay anyone the big bucks, you can perform a basic analysis of your own website by considering the following five things:

1. How quickly does your website load? How long does it take for your website to load? A long load time will turn people away. Utilise a device that you don’t often use to check how quickly your website loads. Aim for a load time under three seconds.

2. How easy is it to navigate? Is your site easy to navigate, and can visitors quickly find what they need?

3. Is your site mobile-friendly? More and more people browse on their phones, so make sure your site works well on all devices – most websites will work well on computers but what about mobile phones or iPads and Tablets?

4. Are you using up-to-date terminology? Does your site have relevant keywords to help visitors find your website? These keywords are used by search engines to help them decide which websites to show to people searching for products or services you offer. If you have articles or help guides, are these high-quality and informative? Improving both of these will help your ranking in search engines.

5. How easy is it to contact you? Check your contact forms are working and easy to fill in (no one likes having to repeatedly try and submit a form). How easy is it for customers to checkout, or make a booking? Remove unnecessary steps to simplify the process.

Best Tools for Website Analysis

There are plenty of tools to help businesses keep their websites in check. Some of the most useful include:

Google Analytics – Get insights into user behaviour, traffic sources, and conversion rates.

GTmetrix – Checks page load speed and suggests ways to improve it.

For the more tech-savvy:

Google Search Console – Track how your site appears in search results and fix any technical issues.

PageSpeed Insights – Find out how fast your site loads and how to make it faster.

SEMrush / Ahrefs – Great for SEO analysis, keyword tracking, and competitor research.

Hotjar – Offers heatmaps and session recordings to see how people interact with your site.

If you’re not regularly checking in on your website’s performance, you could be losing customers without even knowing it. People expect smooth online experiences, and businesses that don’t meet those expectations risk falling behind. A slow, outdated, or hard-to-use site means frustrated visitors who will likely go to a competitor instead. A lack of relevant keywords or a slow-loading website can hurt your visibility, making it even harder for people to find you online.

If you haven’t checked in on your site’s performance lately, now’s the time to start. A well-optimised website can be the difference between thriving online and getting lost in the crowd.

< Older Post

Newer Post >

Tips for Moving Day

17 April 2025

It's that time again and Moving Day is upon. Moving Day' is a big day in the farming industry. To help you with a smooth transition here are some tips: Early preparation Make sure sharemilker or contract milker contracts are signed. Plan a farm inspection with relevant parties (farm owner, incoming and outgoing sharemilkers, farm manager, advisor). Recruit and finalise employment agreements for new farm staff. Communicate plans and dates with everyone involved. Contact your insurer and utility providers. Farm owner responsibilities Make sure employees leave the houses clean and tidy. Carry out house inspections for maintenance. Comply with healthy home standards. Confirm departure and arrival times with tenants. Consider drug testing, if needed. Animal movements and biosecurity Plan animal movements carefully. Clean and disinfect farm equipment and machinery. Minimise the risk of introducing exotic pests. About 5,000 farmers do this every year. Talking clearly and planning well makes this important farming tradition go smoothly.

Selling Your Business: What’s Next After You Exit?

by Birgit Hoeglinger • 11 April 2025

Selling your business is a huge milestone—one that marks the culmination of years of hard work, dedication, and vision. But once the deal is done and the dust settles, you may find yourself wondering, “What’s next?” Exiting your business opens up a world of possibilities. Here are five potential pathways to consider as you embark on this new chapter of your life. 1. Enjoy Retirement For many, selling a business is the gateway to retirement. After years of being immersed in the day-to-day demands of running a company, retirement offers the opportunity to slow down and enjoy life at your own pace. Whether it’s traveling, spending time with family, or taking up new hobbies, retirement allows you to focus on the things that bring you joy. Planning ahead—both financially and emotionally—will ensure you make the most of this well-earned time. 2. Invest in Other Businesses Selling your business doesn’t mean stepping away from the business world entirely. Many people choose to invest in other businesses, whether it’s through buying equity, becoming a silent partner, or supporting start-ups. Your years of experience give you a unique perspective, and investing allows you to stay connected to the business community while diversifying your income streams. 3. Start a New Venture Once an entrepreneur, always an entrepreneur! If you have a new idea or are passionate about exploring a different industry, selling your business can provide the resources and freedom to start fresh. Whether it’s launching a tech start-up, opening a café, or pursuing an entirely new market, starting a new venture keeps your entrepreneurial spirit alive. 4. Become a Non-Executive Director Another pathway is to leverage your expertise and become a non-executive director. Many businesses value the insight and guidance of experienced business people. As a non-executive director, you can provide strategic advice, mentor leadership teams, and help shape the future of other companies—all without the full-time commitment of running a business. 5. Pursue Philanthropy For some, selling a business is an opportunity to give back. You might choose to support causes you care about through charitable donations, creating a foundation, or volunteering your time. Philanthropy not only helps make a difference in your community or the wider world but can also provide a deep sense of fulfilment and purpose in your post-business life. Charting Your New Path Exiting your business is both an ending and a beginning. It’s a chance to reflect on everything you’ve achieved and to embrace new opportunities that align with your goals and passions. Whether you’re ready to relax and retire, dive into new ventures, or make a positive impact through philanthropy, the choice is yours. Whatever path you choose, careful planning will help ensure your next chapter is as rewarding and successful as the one you’ve just completed. If you’d like support in exploring your options or preparing for life after your business, don’t hesitate to reach out us for guidance.

How to Protect Your Business from 2025's Cyber Threats

by Birgit Hoeglinger • 7 April 2025

Cybercriminals are constantly finding new ways to trick businesses, and their scams are harder than ever to spot. Small businesses are especially at risk, often seen as easy targets due to limited resources or weaker security. But with the right precautions, you can protect your business and prove the scammers wrong. Be Aware of New Threats Staying informed is your best defence. Here are some of the latest cyber threats: AI-Powered Scams : Scammers now use artificial intelligence to create convincing phishing emails and fake websites that are difficult to distinguish from the real thing. Impersonation Attacks : Posing as banks, government agencies, or suppliers, attackers aim to trick you into sharing sensitive information. Deepfake Technology : Fake audio and video messages that mimic trusted sources are becoming more sophisticated and harder to detect. Train Your Team Educating your team is crucial. Teach them to: Spot warning signs, like urgent requests to act quickly. Double-check email addresses and URLs before clicking on links. Be cautious with unusual requests, even if they seem legitimate. Regular training sessions and phishing simulations can help your staff stay alert and recognise scams before they cause harm. Protect Your Business Basic but effective security measures can go a long way. For example: Enable two-factor authentication to secure your accounts. Keep your software and systems up to date. Use resources like the Business Online Security Series for practical cybersecurity tips. It's also wise to consult with your IT provider to evaluate your business’s vulnerabilities and develop a cybersecurity training plan for your team. Taking action now can save your business from potential threats while safeguarding your reputation. Stay informed, train your team, and strengthen your defences!