Gunson McLean Ltd

What is a B Corp company?

31 July 2024

In a world where capitalism is increasingly being touted as the cause of many of the world’s problems, B Corp companies aim to make business a force for good by putting sustainability and a positive social impact at the heart of their mission. The B Corp concept aims to revitalise the idea of what a business can do and the good that can come from running an ethical, socially conscious and green enterprise.


If this sounds like the kind of idea you’d like to embrace in your business, here are a few pointers about what being a B Corp means and how your business can move towards these goals.

 

What makes a business a B Corp company?

A B Corp business is a type of company that prioritises social and environmental impact alongside financial return. In other words, making a profit is no longer your sole aim. Instead, part of your vision is to be a force for good in your community and the wider world.


B Corp companies are certified by B Lab, a non-profit organisation that monitors B Corp certification. B Corp companies need to meet rigorous standards of:

  • Social performance – looking at how the business interacts with society and how it can use its time, resources and influence to help those in the local and global communities.
  • Environmental performance – measuring your carbon footprint and your wider environmental impact on the planet, plus the sustainability credentials of the business, your products, your investments and your suppliers.
  • Accountability – a B Corp business is held accountable to a higher standard of performance, transparency and impact. This helps drive systemic change and create a more responsible and sustainable economy.
  • Transparency – B Corps must publicly report their impact data on the B Impact Assessment, a document that’s available to the public. This provides stakeholders with a clear understanding of the company's impact and helps increase accountability.


What is B Lab’s aim for the B Corp movement?

B Lab's mission is to use business as a positive force for good. Its aim is to dismantle the view of Western capitalism as a destructive force and to show that businesses can provide employment, take care of their communities and pursue a goal beyond financial profit.

If you want to become a B Corp business, B Lab can assess your social and environmental impact, governance and accountability – and will provide certification to companies that meet its high standards for a well-structured B Corp organisation.


B Lab provides resources, networking opportunities and advocacy support to help your B Corp grow and achieve a greater and more meaningful impact. In essence, B Lab serves as the steward of the B Corp movement. It drives systemic change through the creation of a new type of economy that balances purpose and profit to help you do more good.

 

Becoming a B Corp

Becoming a B Corp is a rigorous process. But if you have a higher vision for your business, it’s a great way to demonstrate your commitment to social and environmental impact, transparency, and your overriding accountability to your employees, customers and wider communities.



For more information on the process to become a B Corp business see https://www.bcorporation.net/en-us/programs-and-tools/pending-b-corps/

20 February 2025
The end of the financial year is fast approaching, so if you’re balance date/end of financial year is 31 March, there are a few things you need to do to help us prepare your financials. Take a stocktake If your business sells products or has stock, you’ll need to do a stocktake on 31 March. If you’re a business that sells products, then you need to take a stocktake of your physical inventory. If you’re a farmer, then you need to take a physical livestock tally. Send in your EOY papers Compile a folder (digital or hard copy) with a copy of the following documents: Bank statement that shows the balance on 31 March 2025 for all your bank accounts and loans. Insurance invoices. ACC invoices. Loan statements for the year (if applicable). Any new loans or refinancing documents. Invoices for assets purchased and sold. GST workings and reports. Submit the online questionnaire You’ll also need to fill out and submit the online questionnaire. You should receive an email from us in April/May, with a link to fill out and submit the questionnaire. If you haven’t received an email with the link by the end of May, let us know.
17 February 2025
At Gunson McLean we are more than just a business offering financial expertise we also support our communities in Dargaville and Whangārei. By partnering with various local organisations, we help sustain and strengthen sports, recreation, and community initiatives in the region. Empowering Local Sports Clubs We understand the role sports play in bringing people together, promoting teamwork, and supporting youth development. We are proud to sponsor the Old Boys Marist Rugby & Sports Club, Hikurangi Rugby Football Club Inc, Maungakaramea Hockey Club, Maungakaramea Bowling Club, Mid Western Rugby Squash Club, Kamo Rugby & Squash Club, New Zealand Vikings Rugby Football Club Inc., and the Cobham Cricket Club. Promoting Outdoor Education We also believe that outdoor education is essential for youth development and are proud to work with the charitable trust, Pātaua Outdoor Education & Recreation Trust (POERT). We have been closely involved in the Trust’s activities for the past 8 years – handlings its financial matters – and Craig Gunson is the current Treasurer. Backing Community Halls & Facilities We’re proud to support the Whareora Hall Society and Whareora Cemetery Board as well as local cycling and motorcycling groups Marsden Wheelers Cycling Club Inc., and the Whangārei Motorcycle Club. We are passionate about the causes we support, and the opportunities and growth this enables in our Dargaville and Whangārei communities.
7 February 2025
Most people agree that optimising your business is a good idea and spend hours looking at optimising the supply chain, storage, overheads etc. However, they forget that people are one of the most critical elements in your business. By providing a caring, supportive workplace for employees you also drive the success of your business. Studies show happy workers are productive workers and, as an employer, it’s a no-brainer to provide a workplace where employees feel valued, and where they can flourish. Here are five key ways to build employee relationships, nurture your team, and create a great workplace for your employees: 1. Invest in your employees This doesn’t mean ‘casual Friday’s’ or a pizza night once a month. This is about offering your employees access to training programmes, workshops, conferences, and mentorship programmes. It’s about the professional growth of your employee and how you can enhance their skills and make them feel truly valued as team members. 2. Create a positive work environment Creating a positive work environment is about cultivating a workplace culture that feels positive and supportive of your employees. Be open and transparent with your employees, listen to their feedback and have a strong focus on employee wellbeing. This could include offering flexible working arrangements, benefits such as health insurance, and other perks. 3. Recognise and reward your employees When an employee goes above and beyond, make sure your recognise and reward them. This could by through a performance bonus, employee-of-the-month programmes or even extra time off in lieu. Feeling valued comes partially from feeling rewarded and can be an amazing motivator. 4. Give employees autonomy One of the key ways employees feel trust, is by being given autonomy. Being trusted to come up with their own solutions, processes, and ideas is key to making people feel as if they ‘own’ their role. This helps employees feel fully involved and also brings new ideas, solutions, processes, and efficiencies to the table. 5. Put wellbeing at the heart of your culture Life is stressful. And work-life can be stressful. A well though out wellbeing programme can help your employees manage stress and, in turn, benefits your business. A wellbeing programme is different for each business but some ideas could be checking in with team members, creating a ‘ask for help’ culture, flexible working arrangements including work-from-home days, and offering mental health support. Making sure you’re a caring and supportive employer is vital to your business strategy. With a team who feel valued, nurtured, and encouraged, you’ll all be happier and more productive.
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To discuss all your account matters please call us on 09 438 1001

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