Gunson McLean Ltd

What is inflation

18 July 2022

High inflation is hitting us all hard this year.  Inflation is running high across the whole world, due to factors like pandemic disruptions, supply-chain issues and monetary stimulus – but what is inflation? 

 

Inflation is the term used to describe an increase in the average prices for goods and services through the economy.  Inflation is a loss of purchasing power over time - it means your dollar will not go as far tomorrow as it did today.  It is measured as the rate of change of those prices. Typically, prices rise over time, but prices can also fall (a situation called deflation). 


The most well-known indicator of inflation is the Consumer Price Index (CPI), which measures the percentage change in the price of a basket of goods and services consumed by households. 

 

Inflation is typically expressed as the annual change in prices for that basket of goods and services.  The annual rate of inflation is the price of the total basket in a given month compared with its price in the same month one year previously. 

 

Every household has different spending habits.  For measuring inflation, all goods and services that households consume are taken into account, including: 

  • everyday items (food and petrol); 
  • durable goods (clothing, mobile phones and washing machines); and 
  • services (hairdressing, insurance and rented housing). 

 

When calculating the average increase in prices, the prices of products we spend more on – such as electricity – are given a greater weight than the prices of products we spend less on – for example, sugar.  The average spending habits of all households together determine how much weight the different products and services have in the measurement of inflation. 

 

The usual underlying cause of inflation is that too much money is available to purchase too few goods and services, or that demand in the economy outpaces supply.  In general, this situation occurs when an economy is so buoyant that there are widespread shortages of labour and materials.  People can charge higher prices for the same goods or services.  Limited oil production can make gas expensive.  Supply chain problems can keep goods in short supply, pushing up prices; or companies may choose to charge more because they realize they can raise prices and improve their profits without losing customers. 

 

COVID-19 has caused manufacturers/factories to shut down and has clogged shipping routes, helping to limit the supply of cars and couches, and pushing prices higher.  Airfares and rates for hotel rooms have rebounded after dropping in the depths of the pandemic.  Petrol prices have also contributed to heady gains recently. 

But it is also the case that consumers, who collectively built up big savings thanks to months in lockdown, are spending robustly and their demand is driving part of inflation.  They are continuing to buy even as costs for exercise equipment or spa pools rise, and they are shouldering increases in rent and home prices.  The indefatigable shopping is helping to keep price increases brisk. 



The Reserve Bank tries to keep inflation at a sustainable level by increasing the official cash rate (OCR). Banks then follow and react to high inflation by raising their interest rates.  This, in turn, slows the economy and puts a brake on inflation.  If you’re a business owner, you’ll see this reflected in a higher cost of borrowing and if you have a home loan, this will be true as well. 

 

Inflation can be very damaging for a number of reasons.  First, people may be left worse off if prices rise faster than their incomes.  Second, inflation can reduce the value of an investment if the returns prove insufficient to compensate them for inflation.  Third, since bouts of inflation often go hand in hand with an overheated economy, they can accentuate boom-bust cycles in the economy. 

 

Sustained inflation also has longer-term effects.  If money is losing its value, businesses and investors are less likely to make long-term contracts.  This discourages long-term investment in the nation’s productive capacity.  The flip-side of inflation is deflation.  This occurs when average prices are falling, and can also result in various economic effects. For example, people will put off spending if they expect prices to fall.  Sustained deflation can cause a rapid economic slow-down.  The Reserve Bank is as concerned about deflation as it is about inflation. In New Zealand, however, it has historically been more usual for prices to rise - there have only been brief periods of deflation in the past 150-odd years, and these have been associated with economic depressions. 

 


20 February 2025
The end of the financial year is fast approaching, so if you’re balance date/end of financial year is 31 March, there are a few things you need to do to help us prepare your financials. Take a stocktake If your business sells products or has stock, you’ll need to do a stocktake on 31 March. If you’re a business that sells products, then you need to take a stocktake of your physical inventory. If you’re a farmer, then you need to take a physical livestock tally. Send in your EOY papers Compile a folder (digital or hard copy) with a copy of the following documents: Bank statement that shows the balance on 31 March 2025 for all your bank accounts and loans. Insurance invoices. ACC invoices. Loan statements for the year (if applicable). Any new loans or refinancing documents. Invoices for assets purchased and sold. GST workings and reports. Submit the online questionnaire You’ll also need to fill out and submit the online questionnaire. You should receive an email from us in April/May, with a link to fill out and submit the questionnaire. If you haven’t received an email with the link by the end of May, let us know.
17 February 2025
At Gunson McLean we are more than just a business offering financial expertise we also support our communities in Dargaville and Whangārei. By partnering with various local organisations, we help sustain and strengthen sports, recreation, and community initiatives in the region. Empowering Local Sports Clubs We understand the role sports play in bringing people together, promoting teamwork, and supporting youth development. We are proud to sponsor the Old Boys Marist Rugby & Sports Club, Hikurangi Rugby Football Club Inc, Maungakaramea Hockey Club, Maungakaramea Bowling Club, Mid Western Rugby Squash Club, Kamo Rugby & Squash Club, New Zealand Vikings Rugby Football Club Inc., and the Cobham Cricket Club. Promoting Outdoor Education We also believe that outdoor education is essential for youth development and are proud to work with the charitable trust, Pātaua Outdoor Education & Recreation Trust (POERT). We have been closely involved in the Trust’s activities for the past 8 years – handlings its financial matters – and Craig Gunson is the current Treasurer. Backing Community Halls & Facilities We’re proud to support the Whareora Hall Society and Whareora Cemetery Board as well as local cycling and motorcycling groups Marsden Wheelers Cycling Club Inc., and the Whangārei Motorcycle Club. We are passionate about the causes we support, and the opportunities and growth this enables in our Dargaville and Whangārei communities.
7 February 2025
Most people agree that optimising your business is a good idea and spend hours looking at optimising the supply chain, storage, overheads etc. However, they forget that people are one of the most critical elements in your business. By providing a caring, supportive workplace for employees you also drive the success of your business. Studies show happy workers are productive workers and, as an employer, it’s a no-brainer to provide a workplace where employees feel valued, and where they can flourish. Here are five key ways to build employee relationships, nurture your team, and create a great workplace for your employees: 1. Invest in your employees This doesn’t mean ‘casual Friday’s’ or a pizza night once a month. This is about offering your employees access to training programmes, workshops, conferences, and mentorship programmes. It’s about the professional growth of your employee and how you can enhance their skills and make them feel truly valued as team members. 2. Create a positive work environment Creating a positive work environment is about cultivating a workplace culture that feels positive and supportive of your employees. Be open and transparent with your employees, listen to their feedback and have a strong focus on employee wellbeing. This could include offering flexible working arrangements, benefits such as health insurance, and other perks. 3. Recognise and reward your employees When an employee goes above and beyond, make sure your recognise and reward them. This could by through a performance bonus, employee-of-the-month programmes or even extra time off in lieu. Feeling valued comes partially from feeling rewarded and can be an amazing motivator. 4. Give employees autonomy One of the key ways employees feel trust, is by being given autonomy. Being trusted to come up with their own solutions, processes, and ideas is key to making people feel as if they ‘own’ their role. This helps employees feel fully involved and also brings new ideas, solutions, processes, and efficiencies to the table. 5. Put wellbeing at the heart of your culture Life is stressful. And work-life can be stressful. A well though out wellbeing programme can help your employees manage stress and, in turn, benefits your business. A wellbeing programme is different for each business but some ideas could be checking in with team members, creating a ‘ask for help’ culture, flexible working arrangements including work-from-home days, and offering mental health support. Making sure you’re a caring and supportive employer is vital to your business strategy. With a team who feel valued, nurtured, and encouraged, you’ll all be happier and more productive.
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